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Interview with Staple’s Head of Deployment Hebe Hilhorst on Technology, Innovation, and Women in Tech

It's estimated that there are 40 million jobs available in AI and DevOps. This will grow to 58 million by 2022 in APAC alone. But women currently only make up 41% of the current workforce.We interviewed Hebe Hilhorst, Head of Deployment at Staple to discuss why she chose to work in an AI Startup, and what it’s like to be a woman working in tech.

April 8, 2026
Team Staple AI

Why doesn’t your “deeptech” startup have any customers?

Building a deeptech company isn’t about building deeptech. TLDR: Your product sucks. If you want revenue then focus on the product and the product delivery early, even if you working in an emerging area. Your clients want solutions, not technologies. You probably need better software engineers and a business development manager too.

April 8, 2026
Team Staple AI

Developer’s Kitchen Nightmares: Restaurants don’t work like this, and neither does tech development.

This article contains insights from watching classic episodes of Gordon Ramsay’s Kitchen Nightmares (series 1–5) and how they relate to running a tech company. Please note this article is not perfectly applicable to self service SaaS companies unless you are still in the process of building your product and features. The main focus is on companies with B2B sales, possible integration work for each client, and a specialist sales team pushing the product.

April 8, 2026
Team Staple AI